Brand Safety & Takedown Policy
Publisher onboarding process
The Teads publisher team is our first line of defense. We are protective of our premium marketplace and thus have strict terms and conditions that publishers have to meet in order to be approved as a Teads inventory source.
We have direct integrations with publishers and Teads’ Account Managers are tasked with monitoring the publishers’ property or properties to ensure the content adheres to our guidelines.
Brand Safety Policy
Using contextual analysis technology, we have 11 brand safety channels that are negatively targeted by default on all campaigns that Teads manages directly. These include:
- Death & injury
- Hate speech
We can replicate a similar targeting for campaigns managed by the clients (programmatic PMPs) at their request.
Each channel consists of keywords that are associated to that content, updated regularly, and are used to scan the keywords inside each article to determine the context of the page.
We conduct global audits with market leaders in online media verification multiples times a year to ensure the quality of our global marketplace.
Our campaigns can host 3rd party verification tags to allow advertisers to have an independent auditor to validate the quality of our network.
If a presumed brand safety breach has occurred and Teads is notified in writing (please get in touch with your point of contact) during weekdays, Teads will take down the misplaced ad within 24h local time; if the written notification is received during weekends or holidays, Teads will take down the misplaced ad by 12pm local time on the following business day.
Self-serve publishers are able to pause the delivery of the ads by logging onto the Teads Publisher Suite platform.