The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. It’s not too late to take a stand and improve the advertising experience for consumers, advertisers, and publishers alike.
There are a few immediate steps the industry can take towards creating a better, cleaner advertising ecosystem: ensure viewability, demand brand safety and wipe out fraud.
Require Brand Safety
Teads' Viewability On Completion
Source: Moat, 2019
Source: DoubleVerify, 2019