CONTROL
Reach your target audience
Leverage our data, your data or third party data accessible with Teads DMP through Oracle and Nielsen.
Teads Audience Suite
Marketing success depends on an advertisers’ ability to target the right user, at the right time, during the entire customer journey. We provide the following tools:
Audience planning
We provide tools that help advertisers create the perfect audience segments for their campaign.
Crafted Audiences
We have assembled the most effective data sources to provide 200 Advanced audience targeting segments.
Audience Insights
Discover key insights about the audience groups that are engaging with your ads. Including user interest graphs that we build by analysing user content consumption across publisher sites.
Advanced Audience Segments
Over 200 crafted audience segments
Cruise intender
SMB owners
Millenials
We use data signals to build prepackaged audiences that advertisers can readily use.
Custom audiences
We are able to create on-the-fly custom audiences tailored to an advertiser’s needs.
Context Is Key
By analyzing the content on the page and identifying keywords, we enable advertisers to deliver their campaigns within the right context.
Campaign delivery
Real-Time Campaign Optimization
We use machine learning to automatically optimize campaigns for advertiser’s KPIs and budget. Our algorithm factors in audience behavior and context to deliver the right message, to the right person, at the right time.
AUTOMATION
TEADS MACHINE LEARNING
Optimizing campaign delivery to maximise performance
Insights
Our Audience Insights platform enables advertisers to understand how their campaigns are performing.
The platform can be used for:
Tracking targeted users and their distribution
across all segments
Interest graph
of users engaging with your ads
Comparing the audience plan
with the actual delivery
Engagement metrics
for all users
Improve targeting and marketing messaging
for future campaigns
